Textual analysis of "Secondary Teachers Magazine" Front Cover

In this post I am going to analyse the front cover of "Secondary Teachers Magazine". As in the last task, my analysis will be based on the key media concepts.

Language
The front cover is built of the photograph, the masthead, the main title and the inside contest. At the bottom of the cover, on the left there is a logo of the "Department for Children, School and Families". On the right there is the date of issue and the website URL.

The photograph presents a baking tray with two ginger breads on it. The ginger breads are stylised into school pupils (boy and girl), their uniforms (we see ties and badges) are made with icing. Behind the baking try, more in the background, there is a figure of student. I presume it is the student, because she or he is wearing a red shirt and a strapped tie. The student is using baking gloves to hold the tray. So, from just the same photograph we get clues it is the magazine which is involved into school environment. We can infer from the uniforms it is focused on primary or secondary education. This photograph is a good example of connotation. When we look at this front cover, the ginger breads are the first things which draw our attention. Because, they are "wearing" these uniforms, at the very beginning it makes us think the magazine may be related to school society.

The masthead says "Secondary teachers" and the headline says "Cook with me! - How schools can make lessons tasty? ". At the top there are the inside contest titles and one photo is related to one of them. It is the photo of playing school girls. Every element of this cover implies the magazine is intended for teachers.

The layout of the front cover is very clear and simple, it makes it easy to read and pick up the main ideas. The inside layout is very cheerful, there are lots of colourful drawings. It seems like it has been made for children, not for teachers. I personally believe it is made this way to inspire teachers and it is always more enjoyable to read magazine like this :)

Institution

"Secondary Teachers Magazine" is published on behalf of the "Department for Children, School and Families", government based institution.

Ideology

The values which are presented in this magazine are equality for every child, working towards creating better future for pupils, developing secondary education in the UK. The magazine also brings up topics as environment, society and
culture.

Audience

Secondary school teachers from all over the UK.

Representation

Pupils, teachers, people known to public, people involved into organisations which co-operate with the "Department for Children, Schools and Family"